The ATA recognizes and honors individuals of Telugu origin during the convention. Eminent personalities from different fields are expected to be honored this year as well.
Representatives from the Telugu film world and prominent personalities from other fields who are taking part this year include Jr. NTR, Allu Arjun, Charmee, Hansika Motwani, Roja, Devisri Prasad, Ghazal Srinivas, Vijaya Lakshmi, Siva Reddy, Gangadhar, Gollapudi Maruthu Rao, Suddala Ashok Teja and C.Narayana Reddy. There are also a host of religious leaders who are taking part.
Seminars and glittering cultural performances are being planned for the event. Awards would be presented in order to honor excellence in different fields.