Sunday, January 25, 2009

Telugu producer makes highest profit on hindi film

His business acumen and taste was well-established when he procured the rights of Tamil film Ghajini. Initially, he thought of re-making the action thriller in Telugu but later altered his plans to release the dubbed Telugu version and it paid off. Obviously, the next big destination for the ace producer was to re-make the film in Hindi and after browsing a few choices he finally roped in Aamir Khan. And as they say, the rest is history as the talented actor took the film under his wings to turn it into a blockbuster.

Novel theme, great makeovers (not to mention some freak accidents on the sets) and over-the-top promotion worked wonders to gross around Rs 200 crore in the initial collections itself and the film is still going strong. "Undoubtedly, the producer could easily make a profit of around Rs 50 to 60 crore in the end. Besides varied rights, he would have distributed the film on `sharing basis' in major centres across the country by tying up with a Mumbai-based distribution company," says a trade analyst, who marks it as a highest profit ever made by a Telugu producer on a Hindi film.

At one point of time, stars like Jeetendra thrived on Telugu remakes and was also branded a 'Southie' star. "Even other top Bollywood stars kept track of Telugu hits and vied with each other to act in remakes," says a leading producer. Even thespian Ramanaidu who made Hindi hits like Prem Nagar, Dildaar and Hum Aapke Dil Mein Rehte Hain feels the same. "Even today Bollywood stars would love to do a film with us, but we need a sensational Telugu hit on hand and rest will fall in place," he asserts.

Courtesy:TOI

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