Friday, August 5, 2011

Naga Chaitanya Dhada Mobile Game!

Dhada Mobile Game
Actor Naga Chaitanya will launch his forthcoming flick's mobile game this week.

Ahead of a film's release date, its PR machinery leaves no stone unturned in generating hype around the flick. Post-production marketing that include promotional tours, events and press conferences take centrestage. But of late, Tollywood filmmakers are going the B-town and Kollywood way of launching games for their films. Just few weeks after actor Varun Sandesh launched the online game of his film " Brahmi Gaadi Katha" ahead of its release, actor Naga Chaitanya will be launching the mobile game of his forthcoming film 'Dhada' in association with Hungama Digital Media Entertainment this week. This will also be the first big budget Tollywood flick's game that Hungama Digital Media Entertainment will be launching after designing Kollywood and Bollywood movie games. "The lead character in the mobile phone game is inspired by Naga Chaitanya's character in the film," says a source.

While the "Brahmi Gaadi Katha" online game evoked a lukewarm response, all eyes are now on the "Dhada" movie game to see how it fares. The flick that stars actor Nagarjuna's son Naga Chaitanya and Kajal Aggarwal of "Singham" fame will hit screens on August 12.

Courtesy: TOI

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